ASHLEY MERCADO

Current Position

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BIOGRAPHY

Ashley Mercado is a dynamic leader in the media production and creative operations industry, with a strong track record in managing high-volume content creation across both digital and linear platforms. With extensive experience in production management and strategic oversight, Ashley has worked with some of the top names in the television and entertainment industries. Currently serving as the Producer and Creative Operations Manager at Hearst Television, Ashley has played a pivotal role in streamlining production workflows, coordinating teams, and delivering over 100 digital and linear content pieces annually, which collectively garnered over 20 million views. Her ability to manage complex projects from concept to completion has earned her multiple awards and helped raise the profile of the company’s content offerings.

Ashley’s role at Hearst Television has seen her develop and implement scalable content production frameworks and schedules, which resulted in a significant 30% increase in deadline adherence. Her meticulous approach to managing resources and reducing bottlenecks has not only optimized team performance but has also ensured that projects are delivered on time and within budget. Throughout her tenure, Ashley has worked closely with cross-functional teams, ensuring that content is not only feasible but also aligns with the company’s strategic goals. She has consistently delivered high-quality content that ranks among the top five for viewership, establishing herself as a key player in the company’s creative operations.

Before her role as a Producer, Ashley worked as a Production Coordinator at Hearst Television, where she coordinated over 30 shoots annually and successfully managed a team of 20. Her use of project management software to streamline scheduling and reduce conflicts led to a remarkable decrease in production delays, ensuring 100% on-time video delivery. In addition to her work on set, Ashley also oversaw relationships with freelance crews, handling onboarding, invoicing, and expense approvals, which further boosted the team’s efficiency. Her efforts resulted in a 10% increase in the team’s annual deliverable capacity, a testament to her organizational skills and leadership.

Ashley’s career began in the programming and development division at A+E Networks, where she supported production teams in creating new shows and helping to grow the network’s viewership. As an Executive Assistant to the Lifetime Programming and Development team, Ashley’s work helped the network achieve a 144% growth in viewership by providing critical feedback on pitches and development projects. Notably, she contributed to the success of Marrying Millions, Lifetime’s top-rated unscripted series in over three years. Ashley’s ability to manage production timelines and streamline communication between teams helped ensure the successful delivery of over 20 on-air series, solidifying her reputation as a reliable and strategic leader.

In addition to her professional accomplishments, Ashley has continued to invest in her personal and professional development. She holds a Bachelor of Science degree from the State University of New York at New Paltz, graduating Magna Cum Laude. Ashley has also earned leadership certifications from Harvard Business School and Cornell University, further enhancing her skills in team leadership and management. Her combination of hands-on production experience and strategic foresight has positioned her as a go-to professional in the media production field, and she continues to foster a culture of creativity, efficiency, and continuous improvement.

POSITIONS

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