Bob Barker is an accomplished business development leader and marketing manager with over 16 years of experience driving revenue growth through building and maintaining client relationships. Based in Vancouver, he has a proven track record of penetrating new markets and ensuring sustainable revenue growth. His expertise lies in leveraging exemplary communication and in-person meetings to establish presence, build a positive brand, and foster continuous client engagement. Bob is adept at working effectively to achieve goals both as a cross-functional team member and individual contributor.
Throughout his career, Bob has developed a diverse skill set that includes strategic planning, revenue enhancement, solution selling, operational excellence, and relationship building. He is proficient in resource allocation, territory management, competitive intelligence, and team leadership. His strong communication skills have enabled him to excel in customer and staff relations, product education, research and analysis, project management, and process improvements.
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From 2012 to 2014, Bob served as the Vice President of Business Development at Google. In this role, he was a key member of the executive team responsible for formulating strategic direction and devising business development initiatives consistent with overall strategy. He traveled nationally to identify new business opportunities and effectively managed a territory spanning the United States and Canada. Bob researched and adapted to regulations, including those of State and Tribal entities, and planned and executed marketing strategies and events, including trade shows and conferences with thousands of participants. He cultivated business partnerships, built a successful pipeline, and created new sales opportunities, including six new large-scale clients. Bob also presented quarterly findings to the Board of Directors, including goal roadmaps, and managed new and existing client projects, including complex contract negotiations and liaising with legal counsel as needed.
Between 2007 and 2011, Bob worked as a Business Development Representative at Medtronix. He generated new sales opportunities by developing relationships with new and existing clients through individualized account management. Bob managed a region comprising 53 tribal nations, four state gaming agencies, and four gaming organizations throughout a seven-state territory. He forecasted and reviewed existing client contracts and created comprehensive reports for each target region on a quarterly and annual basis. Bob also monitored monthly, quarterly, and annual travel expenditures to control company costs, conducted research emphasizing rules and current regulations of State and Tribal entities, and represented the company at regional conferences and trade shows.
From 1998 to 2007, Bob served as a Business Development Support Representative at US Oil. In this role, he regularly researched and created new sales opportunities to maintain a solid client pipeline and database. He coordinated cross-functionally to facilitate client relationships and complete special projects. Bob was elected to the National Indian Gaming Association (NIGA) as an Associate Board Member, where he developed tribal relationships, researched, and built client contacts by attending conferences and trade shows within tribal territories. He propelled revenue by evaluating the market and identifying new prospects, leveraged finely honed communication and negotiation skills to foster new relationships, and was tasked with generating new product sales with the existing client base.
Earlier in his career, Bob held various positions, including Contract Administrator and Event Coordinator/Sales & Marketing Representative. As a Contract Administrator, he liaised with organizations’ clients and legal counsel during projects’ contract phases, constructed, generated, and reviewed contracts to ensure thoroughness and accuracy. As an Event Coordinator/Sales & Marketing Representative, Bob organized user conferences and classes for over 500 attendees, including venue, catering, and travel arrangements. He managed logistics of trade shows for thousands of participants, aided in the planning and distribution of press releases, case studies, and print advertisements, and accumulated and evaluated all data related to marketing initiatives, developing reports that disseminated data to all inquiring parties.
