Brent Beckley is a seasoned expert in e-commerce and global operations management, with a career spanning over two decades. He has a proven track record of helping multinational corporations enhance profitability by integrating customer experience with operational efficiency across all facets of business.
In 2013, Brent founded Beckley & Company, a boutique management consulting firm. As the founder, he leads a team of experts dedicated to developing strategies that optimize corporate systems and processes to foster and grow customer relationships. His approach involves identifying areas where customer loyalty may be waning, quantifying the financial impact, and implementing system adjustments aimed at reducing costs, increasing revenue, and boosting profits.
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Brent’s expertise encompasses e-commerce system optimization, new business development, product development, market expansion, change management, software design, call-center management, process improvement, and driving peak sales performance. His comprehensive skill set enables him to address complex challenges in various business environments effectively.
Before establishing his consulting firm, Brent served as the Director of Global Operations and E-Commerce at Blanca Games, Inc. from October 2006 to 2011. In this role, he oversaw multinational business operations for an online provider of casino games, managing an executive team and a $100 million operating budget. He excelled in market trend analysis, business process optimization, and the implementation of best practices across all business areas.
During his tenure at Blanca Games, Brent maintained maximum efficiencies in transaction routing and payment processing for over $5 billion in sales volume. He personally managed strategic partnerships and negotiations related to payment processing and risk management, focusing on reducing costs, shortening settlement timelines, utilizing credit facilities, increasing capital velocity, and mitigating partner risks.
Brent also designed and managed all operational aspects of the E-Commerce Risk/Fraud Prevention and Casino Security departments, successfully minimizing chargeback levels by developing effective tools, business logic, and agent processes. He regularly conducted live customer focus groups to enhance the usability and customer experience of cashier products, leading to improved registrations, conversions, and sales.
A significant achievement during this period was his design and coordination of a localized, multi-lingual, and multi-currency e-commerce platform that integrated over 150 payment service providers. He optimized customized back-office functionality and supporting interfaces for over eight million users. Additionally, Brent played a pivotal role in the $130 million acquisition of “Ultimate Bet” in 2006, coordinating the seamless integration of global operations, technology platforms, customers, and processes.
