Brian Keller is a seasoned sales professional with over 25 years of experience in selling a diverse range of technology products and services for various global companies. Throughout his career, he has demonstrated a consistent ability to drive top-line revenue, exceed sales goals, and enhance overall profitability.
In 2011, Brian joined Fujitsu as a Sales Account Executive, where he promoted an intellectual property strategy closely integrated with research and development and aligned with customers’ business needs. He provided customer-centric solutions and services, positioning products that outperformed industry standards to meet clients’ requirements.
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From November 2008 to 2011, Brian served as a Sales Account Executive at Buffalo Technology. In this role, he maintained and built relationships with merchants and buying teams for major national accounts across North America. He cultivated new business opportunities and identified strategies to position products effectively, contributing to the growth of North American sales. Brian consistently exceeded quotas for customer accounts by developing marketing plans and strategies to increase sell-through. He identified and managed channel partners’ needs, working with customer accounts to determine forecast demands. Additionally, he capitalized on all product categories by maximizing and leveraging highly profitable models within product assortments.
Between 2006 and 2008, Brian was a Sales Account Manager at Uniden. He achieved sell-in revenue goals above targets, exceeding $30 million for the North American channel. He analyzed competition and focused on strategic initiatives to increase revenues and overall profitability. Brian communicated customer trends and territory forecasts to Uniden, Inc. in Japan to meet or exceed territory inventory demands. He executed strategies to minimize returns and allowances, thereby increasing profitability. Furthermore, he developed measurable action plans for effective territory management, enhancing brand loyalty, and created merchandising strategies to sell new technologies to consumers by leveraging emerging product trends.
From 2001 to 2006, Brian held the position of Regional Sales Manager and Manufacturer’s Representative at AVAD LLC. He represented technology products for the Southwest territory, managing a merchandising mix and assortments for 21 major lines of consumer electronics. Brian trained and recruited sales teams for different product lines, created sales demand and growth plans for the territory to achieve revenue targets, and developed sales presentations and programs to reach both quarterly and yearly goals. He successfully increased sales of consumer electronics products by building direct accounts.
In 2001 and 2002, Brian was a Regional Manager at AT&T, where he achieved specific monthly and yearly sales goals within his region. He managed assigned markets covering territory in Central US, creating key contacts with store managers, store personnel, and regional sales team leaders. Brian conducted national and regional focused events, including demo days, store visits, and promotional events with product launches. He analyzed sales data and developed strategies to increase sales and efficiencies. Additionally, he recruited, interviewed, and hired district sales managers to manage field sales, and trained and motivated all district sales managers on sales processes, product knowledge, and procedures.
Earlier in his career, from 1993 to 1999, Brian worked as a Senior Account Executive at CompUSA Headquarters. He hired and managed account executives generating revenues of over $100 million annually. Brian developed branded marketing campaigns for hardware and software vendors, including HP, Microsoft, 3M, Canon, Toshiba, Sony, Motorola, and LG Electronics. He managed marketing budgets and sales exceeding $100 million for all national retail and commercial sales. Brian created marketing plans to launch new technology in 225 retail locations nationwide and developed proposals and finalized plans and agreements with major vendors.
