Cody Jensen is a seasoned digital marketer and business development executive with a decade-long career in search engine marketing (SEM) and a specialized focus on paid advertising. His professional journey began at Google Inc., where he honed his skills in SEM and developed a deep understanding of the digital advertising landscape.
Following his tenure at Google, Cody joined Boostability Inc., a prominent SEO firm, where he played a pivotal role in the company’s growth. His contributions were instrumental in enhancing Boostability’s market presence and expanding its client base.
In January 2014, Cody transitioned to 180Fusion, assuming the role of Director of Strategy. In this capacity, he leveraged his expertise to drive business growth through data analysis, tailored marketing strategies, and comprehensive sales training. His innovative approach and data-driven mindset enabled him to rapidly assess situations, develop actionable plans, and execute them effectively. A notable achievement during this period was his success in scaling a company’s client base from 14 to 84 within an eight-month timeframe, exemplifying his ability to combine creativity with analytical precision.
Cody’s professional experience is diverse, encompassing various roles that have enriched his skill set. From December 2013 to January 2014, he served as the Director of Operations at Lead PPC, where he demonstrated exceptional creative thinking and problem-solving abilities. His attention to detail and capacity to manage multiple tasks in deadline-driven environments were unparalleled. He effectively articulated complex concepts and quickly adapted to new industries and business types, applying his knowledge to achieve client goals. His responsibilities included advising management on strategic planning, resource allocation, process improvement, client implementation, quality control, performance goal setting, and the development of performance reporting systems.
Prior to his role at Lead PPC, Cody was part of the management team for the channel program at Boostability in November 2013. He ensured consistency and compliance while enhancing processes for identifying, onboarding, certifying, and managing channel partners. He collaborated with sales and marketing leaders to establish revenue goals for channel partners and provided the necessary support to achieve these objectives. His role involved managing partner opportunities, pipeline forecasting, developing business relationships, addressing partner challenges, coordinating training programs, and assisting with demand generation activities.
From September to November 2013, Cody served as the Business Development and Affiliate Manager at Boostability. In this role, he managed daily affiliate operations, optimized campaign performance, developed partner relationships, ensured compliance and brand safety, analyzed affiliate statistics, maximized revenue opportunities, built strong client relationships, and implemented initiatives to enhance affiliate productivity and return on investment.
Earlier in his career, from July 2012 to September 2013, Cody was a Senior SEO/SEM Analyst at Boostability. He focused on boosting businesses’ online presence through search engine optimization and local online marketing tactics, aligning with consumer behaviors in using search engines like Google, Yahoo!, and Bing. His efforts led to significant increases in organic traffic for clients, exemplified by a case where a client’s average monthly organic visitors increased by over 1,000 through refined website content and an aggressive link-building strategy.
Cody’s foundational experience includes his role as Director of Business Development at Q90 Corporation from September 2011 to July 2012, where he contributed to producing high-quality systems on time and within budget by following industry-proven software design principles and processes.
Cody’s educational background includes studies in Business Management at Utah Valley University from 2010 to 2013, providing him with a solid foundation for his career in digital marketing and business development.
Throughout his career, Cody Jensen has demonstrated a passion for search and internet marketing, coupled with a remarkable ability to think creatively and resolve problems. His attention to detail, effective communication skills, and capacity to learn new industries quickly have been pivotal in achieving client goals. His high levels of integrity, autonomy, and self-motivation have consistently driven him to excel in various roles within the digital marketing landscape.
