Darryl Marc Singer is a seasoned executive based in Toronto, renowned for his extensive expertise in AdTech, MarTech, and Influencer Tech. Throughout his career, he has demonstrated a remarkable ability to drive revenue growth and cultivate agile, interconnected teams. His passion lies at the dynamic intersection of brand building, product development, and strategic revenue planning, where he has consistently propelled organizations toward success.
In October 2024, Darryl assumed the role of General Manager and Advisor at 4good Inc., a platform dedicated to connecting purpose-driven companies with scalable solutions. Transitioning from an advisory position, he leveraged his deep understanding of the platform’s mission to oversee growth and operations. His responsibilities include directing business strategy, managing affiliate advertising initiatives to generate revenue for partner charities, and fostering partnerships to expand the platform’s impact. Under his leadership, 4good Inc. has strengthened brand partnerships and driven the adoption of socially responsible technology, positioning itself as a leader in ethical tech solutions.
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Earlier in 2024, Darryl co-founded Beyond the Echoes, an initiative focused on empowering creators to drive social change. He designed and implemented advocacy programs, managed events spotlighting critical social justice topics, and executed large-scale influencer campaigns to foster meaningful engagement. By defining a strategic vision that emphasizes influencer marketing over traditional events, Darryl built partnerships with key stakeholders and community leaders, leading team operations to align goals and foster collaboration.
From January to October 2023, Darryl served as the Chief Revenue Officer at AdSwapper Inc., a rapidly growing AdTech startup in the affiliate industry. He developed and implemented revenue models and team structures that supported scalable growth, resulting in a 40% increase in overall revenue within the first year. By strategically refocusing the product mix to align with market demands, he achieved a 25% increase in customer acquisition and retention. Additionally, he launched proprietary owned and operated properties, diversifying revenue streams and reducing reliance on third-party campaigns, which contributed to a 20% increase in overall revenue.
Between 2021 and 2022, as the Head of Revenue at Tagger Media, Inc., Darryl designed and implemented sales processes and systems for the company’s Global Influencer Marketing SaaS Sales Organization. His efforts led to increased efficiency and revenue growth, setting the company up for acquisition. He built a comprehensive sales stack by integrating various tools and technologies to streamline operations and improve productivity. Furthermore, he developed product pricing strategies for global markets and new products, contributing to the company’s expansion and success.
Darryl’s extensive experience also includes serving as Vice President of Technology & Partnerships at AUDIENCEX from 2017 to 2019, where he spearheaded revenue strategy and built a self-serve SaaS sales and support organization. He successfully expanded the sales organization into the eastern half of the U.S. and Canada, opening offices in major cities and leading a high-performing team that consistently met or exceeded goals. His leadership in developing and executing a comprehensive go-to-market plan resulted in increased client demos, customer sign-ups, and revenue.
In his earlier career, Darryl held significant roles such as National Director of Basis DSP at Centro, VP Platform Solutions at EQ Works, Director of Marketing, Digital at Comwave, and Network Strategy Manager at AOL. In these positions, he consistently demonstrated his ability to drive revenue growth, develop strategic partnerships, and implement innovative marketing strategies. His contributions have been instrumental in transforming organizations and achieving substantial market penetration.
