Guy Hearn is a seasoned professional in media strategy, planning, data analytics, and consumer insights, with a career spanning over three decades across the Asia-Pacific (APAC) region. His journey began in Australia, and since 1997, he has immersed himself in the diverse markets of Southeast Asia, including Singapore, China, India, Japan, and Indonesia, among others. This extensive regional experience has endowed him with a profound understanding of consumer behaviors, media landscapes, and the intricacies of various markets within APAC.
In 2020, Guy founded Fullbeam, a consultancy dedicated to e-commerce, media, and advanced measurement. Through Fullbeam, he collaborates with regional publishers, adtech and martech startups, gaming enterprises, and digital agencies, providing strategic guidance to enhance their market presence and operational efficiency. His role involves crafting innovative solutions tailored to the unique challenges and opportunities within the digital landscape.
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Before establishing Fullbeam, Guy held pivotal roles at Omnicom Media Group. As the Chief Product Officer for APAC from June 2018 to November 2019, he spearheaded the development and implementation of Omni, Omnicom’s people-based precision marketing and consumer insights platform. His responsibilities encompassed overseeing data partnerships across APAC markets, leading training initiatives, and managing client onboarding processes. Prior to this, as the Chief Innovation Officer from September 2013 to June 2018, he led data analytics, strategic planning, media systems and tools development, and advanced measurement practices. His efforts were instrumental in driving innovative solutions that addressed client needs and market dynamics.
Guy’s earlier career is marked by significant contributions to consumer insights and market research. From February 2009 to September 2013, he served as the Director of Communications Insights for Omnicom Media Group in APAC, where he played a crucial role in new business pitches, development of strategic planning tools, client research, proprietary consumer and media studies, econometric modeling, and social media measurement. His tenure at TNS Singapore & Hong Kong, from May 2006 to January 2009, saw him in leadership positions, including Director of Client Service & Insights and Head of Consumer Sector, where he managed substantial business portfolios and developed a deep understanding of consumer dynamics across Asia.
Throughout his career, Guy has collaborated with clients across various sectors, including Fast-Moving Consumer Goods (FMCG), automotive, technology, retail, finance, pharmaceuticals, health and wellbeing, new media, leisure, travel and tourism, social marketing, and public policy. His expertise spans strategic and communications planning, data architecture and analytics, development and implementation of media tools and systems, advanced targeting and measurement techniques, data-based creativity, trends identification, consumer insight, and team leadership. He is recognized for his problem-solving abilities, helping clients find innovative, practical, and actionable solutions to their challenges.
Beyond his professional endeavors, Guy is an avid record collector and has been a musician, DJ, and radio broadcaster, occasionally still DJing. He has a passion for reading and is pursuing a second degree in Art History. His linguistic skills include working proficiency in French and Italian, and he is currently learning Japanese. He has contributed writings to Storm Magazine and has experience as a boxing journalist for 15rounds.com. Guy’s diverse interests and continuous pursuit of knowledge reflect his dynamic approach to both his personal and professional life.
