José María Hernández Montes is a seasoned marketing professional with over 12 years of experience working in multinational companies, particularly within the gaming and entertainment sectors. Based in Madrid, Spain, he is known for his proactive approach to problem-solving, adaptability to new challenges, and a strong focus on achieving objectives through effective leadership and teamwork.
In his role as Marketing Manager at Bravo Game Studios from July 2010 to July 2011, Hernández Montes led the international marketing department, overseeing marketing, public relations, and community engagement on a global scale. He managed a multinational team responsible for a diverse portfolio of titles developed for worldwide mobile publishers, as well as internal projects and intellectual properties. His responsibilities included developing and executing marketing, PR, and social media campaigns for products across major smartphone platforms such as iOS, Android, Windows Phone 7, and Samsung BADA. Additionally, he fostered partnerships with original equipment manufacturers (OEMs) like Samsung, LG, and Nvidia, as well as mobile operators like Vodafone and Movistar. During his tenure, he secured worldwide promotional features with companies like Microsoft and Apple, achieved global coverage for company titles, and successfully reduced external service costs by over 50%.
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Prior to his time at Bravo Game Studios, Hernández Montes served as Production Manager at Virgin PLAY from 2007 to December 2009. In this role, he managed all aspects of video game development, from inception to completion, and oversaw the production of more than 28 Stock Keeping Units (SKUs) across platforms including Wii, PlayStation, and Xbox 360. He played a pivotal role in establishing a newly created production department focused on competitiveness, quality, and cost efficiency. By identifying and implementing key performance indicators, he improved productivity and streamlined processes. He also managed project schedules across multiple simultaneous projects, ensuring timely delivery of features and content. His notable achievements include negotiating significant cost reductions and obtaining official publisher status for leading gaming platforms.
From April 2005 to 2007, Hernández Montes worked as Marketing Manager at Virgin PLAY. He was responsible for marketing and trade marketing activities in Spain and Portugal, managing a wide range of titles developed by global publishers as well as internal projects under the Virgin PLAY and v.2 PLAY brands. He prepared annual business plans for titles, collaborated with product marketing teams to develop new business initiatives, and worked closely with PR and sales teams on trade marketing campaigns. His efforts led to successful product launches and marketing campaigns, with notable cost savings and increased market penetration. His ability to negotiate advertising deals resulted in reduced costs while extending exposure times, further solidifying his expertise in budget management and strategic planning.
Hernández Montes holds a degree from Universidad Complutense de Madrid, where he studied from 1991 to 1996. His academic background provided a solid foundation for his career in marketing and business management.
Throughout his career, Hernández Montes has demonstrated a deep interest in emerging technologies and digital platforms, including social media, smartphones, and tablets. He is proficient in tools like WordPress and PrestaShop and has consistently applied his knowledge to create innovative marketing strategies. His passion for video games has been a driving force in his professional endeavors, enabling him to connect with audiences and industry partners effectively.
Since August 2011, Hernández Montes has been seeking new opportunities to leverage his extensive marketing experience. His ability to adapt to different roles and environments, coupled with his proven track record of success, makes him a valuable asset to any organization.