Justine Clay

In 2005, Justine founded Plum Creative, a talent management agency based in New York City. Plum Creative specializes in sourcing and managing top-level freelance talent, including graphic designers, copywriters, and art directors, for various creative and corporate clients. Under Justine’s leadership, the agency has developed a reputation for assembling highly skilled teams that deliver exceptional results on time and within budget. The agency’s success stems from Justine’s deep understanding of the creative process and her ability to manage both the talent and the logistics of each project seamlessly.

Justine’s journey into the creative industries began with her education at the University of East London, where she studied sociology and psychology. This background in understanding human behavior has greatly influenced her coaching style, enabling her to connect with clients on a deeper level and address their specific needs. Whether she is helping clients articulate their personal brand, develop a marketing strategy, or fine-tune their pitch, Justine uses her unique approach to guide individuals through clear, actionable steps that lead to success. Her focus on authenticity, clarity, and consistency in marketing messages has earned her a reputation as a trusted advisor to creative entrepreneurs seeking to make a lasting impact in their industries.

Beyond her professional accomplishments, Justine has a wide range of personal interests, including writing, swing dancing, music, and theater. Her creativity extends beyond her work, and she enjoys engaging in activities that inspire both her personal and professional growth. Justine’s approach to coaching and business is informed by her diverse passions and experiences, allowing her to offer a holistic perspective to her clients. Whether she is managing talent, running a coaching business, or simply enjoying her hobbies, Justine remains committed to helping others thrive in their careers and personal lives.

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