Katarzyna Orlinska

Current Position

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BIOGRAPHY

Katarzyna Orlińska is a distinguished Chief Digital Officer based in Warsaw, Poland, renowned for her expertise in new technologies, data-driven strategies, open innovation, e-commerce, and IT management. Her career is marked by a passion for understanding rapidly evolving customer behaviors in the digital era and a commitment to building a better future through agile methodologies and continuous learning. Orlińska excels in engaging and inspiring teams to embrace creative challenges, fostering both collective success and individual development.

In her role as Chief Digital Officer at Carrefour Polska, Orlińska has been instrumental in managing the company’s digital agenda and executing omnichannel strategies. She oversees customer data management across all services, utilizing advanced Big Data and AI technologies to enhance cloud marketing and drive growth. Her efforts have significantly contributed to the development of e-commerce platforms for both food and non-food products, as well as marketplace expansion. By integrating a 360-degree customer view, she optimizes long-term value and personalizes the customer experience.

Orlińska is a strong advocate for open innovation and actively collaborates with startups to drive change and foster innovation within the organization. She has established strategic partnerships with industry giants such as Google and Facebook, further enhancing Carrefour Polska’s digital capabilities. Under her leadership, the company has launched a modern, omnichannel loyalty program that leverages personalization to enhance customer engagement.

A key aspect of Orlińska’s role involves directing the digital maturity plan and executing strategies to develop the organization’s digital capabilities. She employs frameworks like the BCG/Google Digital Maturity Matrix to assess and advance the company’s digital progression. Her leadership style is characterized by a solutions-driven approach, resilience, and a positive attitude. She possesses the ability to understand customer needs and translate them into technological outcomes, ensuring high levels of customer satisfaction and the achievement of ambitious business goals.

Orlińska’s solid IT background includes proficiency in methodologies and frameworks such as ITIL, COBIT5, Lean, Agile Project Management, and PMBOK. She encourages organizations to navigate disruptive markets by fostering faster decision-making, accelerating change processes, and overcoming cultural challenges. Her leadership enables organizations to maximize performance and efficiency in dynamic environments.

Her educational foundation is rooted in Computer Science, having studied at the Warsaw University of Technology. This technical background complements her strategic acumen, allowing her to bridge the gap between technology and business effectively.

Throughout her career, Orlińska has demonstrated a customer-oriented mindset, innovative and adaptive thinking, and active learning. She excels in complex problem-solving, integrated digital marketing, business process optimization, research and development of new technologies, and data-driven decision-making. Her skills extend to mobile application development, IT management, and people management, where she inspires teams and individuals to achieve their best.

POSITIONS

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