Lisa Dennis

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BIOGRAPHY

Lisa Dennis is the president and founder of Knowledgence Associates, a business consultancy specializing in marketing and sales strategies. With over two decades of experience in the field, she has built a reputation for helping businesses align their marketing and sales efforts to deliver cohesive messages to their customers. Lisa’s expertise lies in the ability to understand customer needs and translate those insights into effective marketing strategies. Her approach is rooted in the belief that the key to successful marketing and sales lies in thorough research and understanding of the target audience, ensuring that every campaign and initiative is grounded in solid data.

Before founding Knowledgence Associates in 1997, Lisa held various roles in marketing and sales, including product management and publishing. She worked at respected companies such as Bolt Beranek and Newman, Thomson & Thomson, and World Congress. These experiences helped her develop a deep understanding of the intersection between product development, marketing, and customer service. In particular, Lisa’s work in product management, where she oversaw a line of trademark research publications, provided her with a solid foundation in managing P&L and balancing customer satisfaction with business goals. She carried these lessons forward into her consultancy practice, where she helps organizations bridge the gap between marketing and sales teams.

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POSITIONS

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