Lucy Gwynedd Yealland

In September 2018, Lucy took on a contract role as an Online Content Editor for Perricone MD, where she played a pivotal role in the Project Phoenix Rebrand, which went live in January 2019. She managed the build of the rebranded staging website, focusing on content and the publication of new and updated products. Taking ownership of the product range plan, she ensured accurate categorization and merchandising of products, updated landing page content, and made necessary adjustments to navigation and information architecture. Working closely with the Perricone Ecommerce Manager, developers, and an external SEO agency, Lucy implemented new URL structures, 301 redirects, canonical tags, and developed rebrand-focused content pages and a new site map. She also managed the transition of products from Amazon Seller Central to the Magento platform, ensuring timely product launches and maintaining content accuracy throughout the process.

Earlier in her career, Lucy gained valuable experience in various roles that contributed to her expertise in content management and team leadership. She worked as an Ecommerce Assistant at the Victoria & Albert Museum from 2015 to 2016, where she managed the publication of products to the site, ensuring all information and imagery were up to date and accurate. She also took ownership of the product range plan, managed product launches, and collaborated with designers and developers to build trend-focused features and editorials. Prior to that, she was the Director and Owner of Rococo Daze from 2012 to 2014, where she imported merchandise from Japan and Europe, analyzed fashion trends, managed daily orders, and created content for online platforms. Additionally, Lucy held supervisory roles at the Victoria & Albert Museum during the Alexander McQueen exhibition (2014–2015), White Stuff (2008–2011), and Phyllis Court Club (2007–2008), where she managed teams, handled operations, and ensured excellent customer service.

Lucy possesses a diverse skill set that includes proficiency in various Content Management Systems (CMS) such as Z Mags, Paraspar Elite, Magento, Amazon Seller Central, 247 Topseller, Amplience, Mailchimp, and Qubit. She is adept in analytical tools like Google Analytics, Hotjar, Navision 7, and SPSS, and has a strong understanding of both in-house and external SEO practices. Her technical skills extend to Adobe Creative Suite (Photoshop, InDesign, Illustrator), Microsoft Office, and both Mac and PC platforms. An experienced people manager with excellent commercial acumen, Lucy confidently manages all design and sign-off processes, conceptualizes and implements innovative creative solutions and strategies, and ensures the delivery of high-quality online content.

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