Magdalène Dupuy

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BIOGRAPHY

Magdalène Dupuy, born on January 22, 1983, in France, is a seasoned Traffic and Leads Acquisition Manager with extensive experience in digital marketing and e-commerce. Fluent in French, English, and Spanish, she has built a robust career by leveraging her multilingual abilities and deep understanding of global markets. Her professional journey is marked by a series of impactful roles in renowned organizations, where she has consistently demonstrated her expertise in traffic acquisition, content management, and community engagement.

In her role as Manager of Traffic, Acquisition, Content, and Community for Europe, the Middle East, and Africa (EMEA) at Sephora, a subsidiary of LVMH, Magdalène was instrumental in defining and implementing omnichannel growth and digital transformation strategies. Collaborating closely with teams across Projects, Marketing, Offer, and E-commerce, she managed a team of four, focusing on traffic acquisition across desktop, mobile, and app platforms. Her strategic initiatives encompassed Search Engine Advertising (SEA), Search Engine Optimization (SEO), Search Engine Marketing (SEM), retargeting, display advertising, and app installations. She also played a pivotal role in building an engaged online community, overseeing site animation, user engagement, and the implementation of community strategies.

Prior to her tenure at Sephora, Magdalène served as Manager of Traffic, CRM, Performance, and E-commerce Acquisition at Undiz, part of the Etam Group. In this capacity, she developed comprehensive traffic acquisition strategies and managed global budgets across France, Belgium, Spain, Russia, and Poland. Leading a team of three, she focused on branding, acquisition, and conversion of traffic through various channels, including SEA, SEO, app installations, Local Inventory Ads (LIA), and drive-to-store initiatives. Her efforts in analytics and tagging plans led to significant improvements in data-driven decision-making and optimization of marketing efforts.

Magdalène’s career also includes significant roles such as Manager of Traffic, Performance, and Acquisition at Argenprop, a leading real estate portal in Argentina, and Digital Marketing SEO Senior Specialist at Globant, a renowned software development company. At Argenprop, she managed a team of three to four individuals, achieving a 40% increase in conversions and a 20% rise in online traffic. Her responsibilities included managing advertising investments, developing and optimizing advertising campaigns, and analyzing market trends to enhance both B2B and B2C engagement. At Globant, she developed digital strategies, conducted technical audits, and optimized site structures to improve client visibility and audience reach.

Throughout her career, Magdalène has demonstrated proficiency in a wide array of digital marketing tools and platforms, including Google Analytics, Firebase, the Google 360 Suite, WordPress, Mailchimp, and Salesforce Marketing Cloud. She holds certifications in Google AdWords, Google Analytics, Facebook Power Editor, Bing Editor, and HubSpot, underscoring her commitment to staying abreast of industry developments. Her skills span across SEO, SEA, SMO, PPC, SEM, analytics, web analytics, CRM, PRM, CRO, branding, email campaigns, inbound marketing, digital strategy, performance traffic and acquisition strategy, project management, marketing automation, lead generation, social media management, e-commerce, user experience, and content and community strategy.

Beyond her professional endeavors, Magdalène is passionate about origami, travel, concerts, fashion and sewing, snowboarding, surfing, climbing, new technologies, culinary arts, and pastry-making, particularly cannelés. Her diverse interests reflect a well-rounded individual who brings creativity, enthusiasm, and a broad perspective to her professional roles. With a strong foundation in digital marketing and a proven track record of driving growth and engagement, Magdalène Dupuy continues to make significant contributions to the field.

POSITIONS

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