Marissa Kaufmann

Current Position

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BIOGRAPHY

Marissa Kaufmann is a seasoned SEO specialist and social media manager based in Lawrence, Kansas, with a strong background in strategic communications and digital marketing. She holds a Bachelor of Science in Strategic Communications from the University of Kansas, where she also pursued a minor in French. Her academic journey included a semester at the University of Leicester, focusing on Media Communication and French Studies, and a summer program at L’Etoile, further enhancing her expertise in French language and culture.

In her professional career, Marissa has demonstrated a keen ability to develop and execute effective digital marketing strategies. As an SEO Specialist and Social Media Manager at The Agency from January to May 2015, she orchestrated and created content, leading a social media seminar for a local business. She conducted keyword research and content analysis, headed a social media team, and engineered the company website, developing a branding strategy that included identifying personas and creating customer and user experiences. Prior to this, she served as an SEO Intern at VI Marketing and Branding, where she conducted website, market, demographic, client, and competitor research, assisted in SEO tasks including link building and content analysis, and collaborated with marketing coordinators and strategists in client work.

Marissa’s experience also includes a role as an Arts and Features Correspondent for the University Daily Kansan, where she investigated a range of topics, including new restaurants, alumni, and upcoming events, providing complete, accurate, and compelling coverage for both print and online media. Additionally, she worked as a Marketing Intern at AlchemyAPI, stimulating social media posting on platforms like Twitter and LinkedIn, planning and promoting events and tradeshows, researching and developing competitive and market intelligence reports, and assisting with PR efforts related to product launches and company announcements.

Beyond her professional endeavors, Marissa has demonstrated leadership and organizational skills as the KU Fit Program Manager at the Ambler Student Fitness and Recreation Center. In this capacity, she designed the schedule for the Group Fitness Program, coordinated and led staff meetings, practices, and workshops, recruited and trained instructors, organized launch events for new class choreography, initiated bilingual classes, and launched a philanthropic program collecting canned goods in classes before Thanksgiving.

Marissa’s diverse experiences and educational background have equipped her with a comprehensive skill set in digital marketing, strategic communications, and program management. Her ability to connect ideas and facts, communicate effectively, and engage in independent learning has been instrumental in her professional success. She possesses a strong knowledge of social media marketing, including platforms such as Facebook, Twitter, LinkedIn, Google+, and YouTube, and has experience in real-time marketing and thought leadership. Her expertise in search engine optimization involves developing strategies to align user experience with search engine algorithms, ensuring content is easily discoverable and engaging.

Marissa’s commitment to continuous learning and professional development is evident in her active engagement with current market trends and her dedication to staying informed about the latest developments in digital marketing and communications. Her passion for connecting with audiences and creating meaningful content has been a driving force throughout her career. As she continues to advance in her field, Marissa remains focused on leveraging her skills and experiences to drive impactful marketing strategies and contribute to the success of the organizations she collaborates with.

POSITIONS

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