Michelle Hayden

Current Position

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BIOGRAPHY

Michelle Hayden is an accomplished Brand Communications Manager with a wealth of experience in the publishing and marketing industries. She currently works at The Economist, where she plays a pivotal role in driving brand awareness, managing digital and print circulations, and overseeing content distribution. By leveraging The Economist’s editorial assets, she has successfully led campaigns that have expanded the magazine’s reach and solidified its reputation as a leading voice in global affairs. In her role, Michelle focuses on creating compelling content that resonates with both existing and new audiences while amplifying The Economist’s presence across social media platforms and other digital channels.

Before joining The Economist, Michelle held several influential roles in marketing and communications, including her time as Marketing and Community Outreach Manager at The Daily Hookup, Inc. There, she expanded the company’s member base by hosting and co-sponsoring local events, connecting with charity partners, and executing content marketing campaigns. Her work in brand development and event coordination helped strengthen the company’s relationship with consumers while promoting the core values of inclusivity and community engagement. She was responsible for updating the company’s social media presence, creating collateral, and managing promotional events that targeted niche demographics.

Michelle’s early career included serving as the Marketing Manager for Simple Affair Wellness, a company focused on promoting mind-body-spirit wellness. In this role, she launched and maintained the company’s website, managed social media platforms, and organized events that highlighted the company’s mission. Her ability to create engaging content and build relationships with vendors allowed her to expand the company’s reach while fostering a culture of wellness among clients. She also ran popular e-newsletters that kept the brand top of mind with consumers, enhancing customer retention through informative and inspiring communications.

In addition to her work at Simple Affair Wellness, Michelle also served as Director of Marketing at Email Data Source, where she was instrumental in improving the ROI of email marketing campaigns. She generated leads, created white papers, and organized webinars that helped clients optimize their digital marketing strategies. Her experience at Email Data Source, coupled with her ability to forge connections with clients and industry experts, positioned her as a forward-thinking marketing strategist who consistently delivered results.

Michelle’s professional journey also includes a stint as Sales and Marketing Manager at City Life Hotels, where she successfully increased brand awareness for boutique hotels in New York City. She developed marketing strategies that attracted high-profile clients, wrote press releases, and secured media coverage. One of her proudest achievements was creating a promotion that generated over $200,000 in monthly revenue, the highest revenue generated in the company’s history. Her ability to organize trade shows and collaborate with high-profile clients further solidified her marketing expertise.

Through her diverse experience, Michelle has honed a wide range of skills in branding, content creation, and digital marketing. She has worked with small businesses to help them build their brand presence, develop marketing strategies, and enhance their digital footprint. Michelle is deeply passionate about connecting with people and helping organizations communicate their messages effectively. In her personal life, Michelle is an avid athlete, participating in marathons, triathlons, and hiking, in addition to enjoying cooking, traveling, and exploring New York City. Her commitment to both her professional and personal growth has made her a respected figure in the marketing and communications industries.

POSITIONS

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