Neryl East

After her time in media, Neryl transitioned to public relations and communication management roles in local government, including at the University of Western Sydney, Shellharbour City Council, and Wollongong City Council. As Manager of Media and Communications, she managed high-profile campaigns and handled complex communication challenges. Notably, she was involved in managing the public relations fallout during one of Australia’s largest political scandals—the Wollongong corruption scandal—where she navigated difficult political waters and helped lead communication efforts in a highly sensitive situation. This experience solidified Neryl’s expertise in crisis communication and issues management, skills she continues to apply in her consulting practice today.

Throughout her career, Neryl has maintained a deep commitment to education and mentoring. She earned her Master of Arts in Journalism and a Ph.D. in Journalism from the University of Wollongong, where her academic work focused on communication and media strategies. She also served as a lecturer and tutor at the University of Wollongong, passing on her knowledge to the next generation of public relations professionals. Neryl’s academic credentials, paired with her extensive real-world experience, have made her a respected authority in the fields of public relations and communication strategy.

Neryl’s work as a consultant, trainer, and keynote speaker has earned her widespread recognition. She was awarded the prestigious Kerrie Nairn Scholarship by the National Speakers Association of Australia in 2012, and she continues to be in demand as a speaker at conferences and corporate training events. Her ability to distill complex communication concepts into actionable strategies has made her a sought-after expert in reputation management, especially in times of crisis. Through her consulting practice, Neryl helps organizations create a positive and resilient reputation, manage issues before they escalate, and ensure they communicate effectively during high-pressure situations.

Outside of her professional endeavors, Neryl has a wide range of personal interests, including coaching, mentoring, and speaking on issues related to media, crisis management, and communication. She is passionate about empowering others to improve their communication skills and build their confidence in managing public relations challenges. Neryl’s diverse experiences and her unwavering commitment to helping organizations thrive in the Reputation Economy continue to shape her career and influence the industry as a whole.

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