Paul Viggiano

In addition to his work in academia, Paul spent over two decades at GlaxoSmithKline (GSK), where he played a pivotal role in the company’s internal communications strategy. As part of the Global Internal Communications team, he was responsible for creating programs that engaged 100,000 employees worldwide. One of his notable achievements was the development of the “Generate Health” communications program, which resulted in a 51% increase in health screenings and a 60% increase in flu vaccine participation. The program saved GSK $3 million annually in healthcare costs, showcasing Paul’s ability to drive impactful change through effective communication. Furthermore, Paul contributed to the development of the TotalReward benefits program, which enhanced employee engagement and brand awareness within the company.

Throughout his career, Paul has maintained a strong focus on education and professional development. As an adjunct professor, he has taught public speaking, communication theory, and public relations at various institutions, including La Salle University, Rowan University, Camden County College, and the University of the Sciences in Philadelphia. He has worked with both traditional students and adult learners, integrating his extensive corporate experience into his teaching. Paul’s approach to education is informed by his knowledge of neuroscience and communication theories, which allows him to create engaging and practical learning experiences. He incorporates modern instructional methods such as hybrid learning, emotional intelligence, and Bloom’s Taxonomy to ensure that his students are active, effective communicators.

Paul is also deeply passionate about furthering his own knowledge in the fields of neuroscience and communication, constantly researching new strategies for improving communication within organizations. His interests in these areas, combined with his extensive professional background, make him a sought-after consultant and executive trainer. Paul’s work in healthcare communications has been particularly impactful, as he has developed strategies that improve both employee engagement and public relations within healthcare organizations. He continues to teach and mentor future leaders, providing them with the communication skills they need to thrive in both their professional and personal lives.

With his vast experience in communication, education, and leadership, Paul Viggiano remains a dedicated professional who strives to make a positive difference in the fields of corporate communication and higher education. His ability to merge academic theory with real-world application has solidified his reputation as an expert in his field.

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