Petra Huetter

Current Position

Media Links

BIOGRAPHY

Petra Huetter is an accomplished social media and brand communications professional with extensive experience in the luxury goods and automotive industries. Throughout her career, she has developed and executed impactful digital strategies for some of the world’s most prestigious brands. Based in Zürich, Switzerland, Petra has played an integral role in driving brand engagement and expanding the online presence of globally recognized companies like Mercedes-Benz and Swarovski. With a deep understanding of social media dynamics, content creation, and consumer engagement, Petra has been a key figure in the digital transformation of luxury brands.

Petra’s career took off at Daimler AG, where she worked from 2002 to 2012. She started her journey as a trainee in 2002, completing a series of full-time internships in multiple departments including communications, sales, and logistics across several locations such as Stuttgart, Berlin, and Costa Rica. This diverse exposure gave Petra a strong foundation in business operations and brand management. In 2005, she took on a full-time role in Corporate Compliance Operations at Daimler AG, where she was responsible for defining business ethics and internal communications, as well as developing supporting IT applications. Her ability to integrate communication strategies across different levels of the organization was instrumental in her later roles.

As her career progressed, Petra moved into roles with increasing responsibility. In 2007, she became the Press Event Manager for Mercedes-Benz, where she managed press conferences for international car launches at major auto shows across Europe, Asia, and the USA. Her expertise in organizing exclusive press events, managing media campaigns, and overseeing logistics was crucial in maintaining the premium brand appeal of Mercedes-Benz. Petra’s leadership in executing these high-profile events helped strengthen the brand’s image globally and solidified her as a skilled manager in brand communications.

In 2011, Petra’s focus shifted to the digital realm when she took on the role of Social Media Manager at Mercedes-Benz. Here, she defined the central social media strategy for the brand, growing its global social media presence significantly. She oversaw the management of key accounts on platforms such as Facebook, Twitter, Instagram, Pinterest, and Google+, driving a 203% increase in Facebook fans to 7.5 million. Petra also initiated and implemented live streaming of international car launches at major auto shows, allowing for real-time engagement with global audiences. Her work at Mercedes-Benz demonstrated her ability to harness the power of digital platforms to create deeper connections between luxury brands and their customers.

In 2012, Petra joined Swarovski as Social Media Manager, where she further honed her expertise in digital marketing for the luxury sector. During her time at Swarovski, she managed operations across multiple social media platforms, including Facebook, YouTube, and Instagram. She was instrumental in growing Swarovski’s online presence, increasing their fan base by 188% in just six months. Petra also developed and implemented new content strategies and platform strategies for Pinterest and Instagram, focusing on visual storytelling that resonated with the brand’s affluent consumer base. Her work at Swarovski showcased her ability to blend creative content with strategic digital marketing to elevate a luxury brand’s social media profile.

Petra holds a Master’s degree in Fashion, Experience & Design Management from SDA Bocconi and a Diplom-Betriebswirt (BA) from Berufsakademie Stuttgart. Outside of her professional life, she is passionate about travel, exploring new cultures, and shopping, reflecting her deep interest in fashion and luxury lifestyle. Petra continues to leverage her expertise in digital strategy and brand communication to drive success for brands in the luxury and consumer goods industries, positioning herself as a thought leader in the ever-evolving digital landscape.

POSITIONS

Claim your page to showcase your professional strengths and career highlights on Professional-Profile.com. Once verified, this space will display your expertise, achievements, and roles, helping you stand out. Whether you’re a leader, innovator, or specialist, this section will reflect your unique contributions. Take control of your narrative and present your best self to colleagues, employers, and clients. Claim your profile today and make your professional presence shine.

CONTACT TO UNLOCK