Ritu Raj

Before his work at Wag Hotels, Ritu founded Avasta, one of the original companies in the cloud computing space. Avasta pioneered the concept of infrastructure-on-tap for business applications, offering a comprehensive solution that included network and database management. Avasta’s success led to its acquisition by Navisite, marking a significant achievement in Ritu’s career. During this time, Ritu raised substantial capital from prominent investors such as HP, American Express, and Sandhill Capital, demonstrating his ability to secure funding and lead innovative companies in competitive industries.

In addition to his entrepreneurial ventures, Ritu Raj has held leadership roles in major companies, including Accenture and TMP Worldwide. As a Partner at Accenture, he played a crucial role in developing the Oracle Application practice in the Western Region. His ability to manage complex projects and lead high-performing teams was integral to his success at Accenture, and his work continues to inform his approach to leadership and business development today. Ritu also worked as a Vice President at TMP Worldwide, further honing his skills in sales consulting and business strategy.

Ritu’s most recent venture, Objectiveli, is a collaborative application designed to streamline the execution of goals, objectives, and outcomes in real-time. This innovative tool helps organizations structure and track their goals in a way that fosters collaboration and provides real-time visibility into progress. Objectiveli’s ability to consolidate updates and provide a clear overview of goal health makes it an invaluable resource for businesses seeking to improve their productivity and alignment.

Outside of his professional work, Ritu is deeply interested in philosophy, design thinking, and innovation. He is passionate about the intersection of technology and human experience, believing that well-designed systems can significantly enhance people’s lives. His commitment to innovation and design is reflected in his work with startups and his advocacy for design thinking principles in business. Ritu Raj’s career is a testament to his visionary approach to entrepreneurship, and his ongoing contributions continue to shape the future of technology and business.

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