Robert Gray

Prior to founding Insightlink and Gray Insight, Robert held leadership positions in other prominent research firms. As president of PGR in Los Angeles, he played a crucial role in developing unique research methodologies that helped clients better understand their target consumers’ core motivations. His work at PGR involved leading teams that delivered highly actionable reports and presentations, ensuring clients could make informed decisions based on their research. Before PGR, Robert was a partner at Commins, Wingrove in Toronto, where he acted as an external research director for major packaged goods companies. This role involved managing the research needs of large corporations that lacked in-house research departments, allowing him to refine his skills in understanding clients’ needs and providing tailored research solutions.

Robert’s educational background includes a Bachelor of Arts in History and an MBA with a focus on marketing and market research from York University in Toronto. His solid foundation in both the theoretical and practical aspects of market research has enabled him to approach projects with a comprehensive and strategic perspective. He is also a certified Professional Researcher (PRC) by the Marketing Research Association (MRA), which further underscores his expertise and commitment to maintaining high industry standards.

In addition to his work at Insightlink and Gray Insight, Robert is an active blogger, sharing his thoughts on market research through his blog, “Why Market Research.” He also enjoys cycling, swimming, and studying history and politics in his personal time. His diverse interests and passion for continuous learning reflect his dynamic approach to both his professional and personal life. Robert remains deeply committed to advancing the field of market research and is dedicated to helping businesses achieve success by providing them with the tools and insights they need to thrive in a competitive marketplace.

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