Samantha Gorin

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BIOGRAPHY

Samantha Gorin is a dynamic digital marketing professional based in Boston, Massachusetts, with a robust background in strategic planning, social advertising, content creation, and analytics. She earned her degree in marketing and business from Emerson College, which laid the foundation for her career in the digital marketing landscape. Her professional journey began at 451 Agency, now known as Zozimus, where she honed her skills in social media strategy and client relations.

At 451 Agency, Samantha served as the Associate Social Media Director, Operations and Analytics, from April 2013 to April 2018. In this role, she developed and managed social media strategies for clients across diverse industries, including technology, healthcare, recruitment, and consumer packaged goods. Her responsibilities encompassed producing comprehensive cross-platform reports, building and optimizing social advertising campaigns across platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat, and managing client relationships through daily communications and meetings. She also played a pivotal role in managing the social media team’s internal processes, including overseeing client expenses, directing hiring and training processes, and maintaining vendor relationships. Her work with notable clients like Ericsson, AstraZeneca, The Yankee Candle Company, and Au Bon Pain earned her several industry accolades, including the 2017 PR News Social Media Awards Finalist for Best Blog with Ericsson Careers and the 2014 PR Daily Awards Winner for Best Use of Facebook with Yankee Candle.

In April 2018, Samantha transitioned to Audley Travel, where she took on the role of Digital Performance Marketing Manager until August 2020. During her tenure, she built comprehensive prospecting and remarketing strategies aimed at lowering front-end costs and maximizing return on investment, achieving a 50% reduction in cost per acquisition in 2019. She was responsible for the daily maintenance and optimization of all U.S. paid social campaigns, managing monthly budgets ranging from $50,000 to $80,000. Additionally, she collaborated with a programmatic mail vendor to maintain and optimize campaign performance, driving an incremental lift of 178% over six months and generating more than $900,000 in sales. Samantha also launched the North American Instagram account for Audley Travel, overseeing strategy, content execution, and daily management, and utilized her graphic design skills to create ad-hoc creative requests for the marketing team, including print ads featured in Boston Magazine, AFAR, and Condé Nast Traveler.

Beyond her corporate roles, Samantha is an accomplished artist and entrepreneur. Since February 2018, she has been managing her own small business, Sammy Gorin Art, where she sells her artwork and products featuring her original illustrations. She designed her brand’s logo, established brand guidelines, developed marketing strategies, built and maintained the website, and created promotional materials. She also handles product photography, email marketing campaigns, and maintains a blog to engage with her audience. Her artistic endeavors allow her to fulfill her passion for art and share it with others, showcasing her creativity and entrepreneurial spirit.

Samantha’s diverse experiences in digital marketing and her entrepreneurial ventures reflect her creative, passionate, and motivated approach to her work. Her ability to blend strategic thinking with creative execution has been a hallmark of her career, enabling her to deliver impactful results across various platforms and industries. Outside the office, she continues to explore her artistic talents, often found covered in paint working on her latest masterpiece or capturing moments around the city with her Nikon camera.

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