Samia Al Fadli is a seasoned business executive and marketing expert with over a decade of experience in various leadership roles within the banking and corporate sectors. She has demonstrated a remarkable ability to excel in sales, marketing, and management, having held pivotal roles in prominent institutions such as Saudi Hollandi Bank, AlJazeerah Bank, and the Saudi British Bank. Her career trajectory reflects her strong background in business development and marketing strategy, with an emphasis on achieving high sales targets and improving customer relations.
At Saudi Hollandi Bank, Samia served as the Regional Sales Manager for the Personal Sales Sector, overseeing the sale of credit cards and personal loans. She was responsible for leading a team of sales professionals, ensuring that all sales targets were met while maintaining a high level of customer service and satisfaction. This role was a significant stepping stone in her career, allowing her to hone her skills in team leadership, strategic planning, and customer relationship management. Her leadership in this position played a key role in enhancing the bank’s market presence and driving profitability.
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In 2014, Samia transitioned to AlJazeerah Bank, where she held the position of supervisor for the women’s section in the Nayifat company. In this role, she further expanded her expertise in management, focusing on improving the operational efficiency of the bank’s services while fostering a more inclusive work environment for women in finance. Samia’s efforts at AlJazeerah Bank contributed to the development of more streamlined processes for loan disbursement and credit card sales, improving overall customer satisfaction and helping the bank maintain a competitive edge in the financial sector.
Samia’s leadership journey continued as she became the Chief Executive Officer of Alif & Baa Holding Company, a position she has held since 2009. The company specializes in marketing, advertising, and corporate communications, where Samia has been responsible for overseeing the strategic direction of the organization. Her role as CEO involves managing client relationships, expanding the company’s portfolio, and ensuring that marketing campaigns deliver measurable results for clients. Under her leadership, Alif & Baa Holding has built a reputation for delivering innovative solutions in the competitive world of marketing and advertising.
In addition to her extensive corporate career, Samia is a highly regarded certified trainer and consultant. She has earned certifications in sales management, digital marketing, and leadership development, which have further enhanced her ability to mentor and guide professionals in the fields of marketing, sales, and business management. As a professional trainer, she offers various training courses, such as project management, customer service excellence, and effective communication, all designed to empower individuals and organizations to achieve their strategic goals. Samia’s passion for developing talent has made her a sought-after speaker at industry conferences and workshops, where she shares her insights on leadership, entrepreneurship, and professional growth.
Samia holds a Master’s degree in Business Administration and Economics from King Abdulaziz University, along with various professional certifications that underline her expertise in sales, marketing, and business leadership. She is dedicated to continuous learning and professional development, and her career reflects her ability to adapt to new challenges while maintaining a commitment to excellence. As an advocate for female empowerment in business, Samia Al Fadli remains a key figure in both the business and marketing communities, inspiring others through her leadership and achievements.
