Shelley Ryan

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BIOGRAPHY

Shelley Ryan is a versatile and highly creative professional with a diverse background in marketing, communications, and media production. Throughout her career, Shelley has demonstrated an impressive ability to adapt across industries, using her broad skill set to deliver results in marketing, content creation, and strategic planning. She has extensive experience with webinars and online seminars, having founded Killer Webinars, LLC, where she helps clients create smarter and more effective online programs. Known for her knack for utilizing technology creatively, Shelley coaches presenters of all skill levels, enabling them to refine their delivery and engage audiences effectively. With a strong foundation in content marketing, she has worked with businesses to improve their webinar strategies, increasing both participation and satisfaction rates.

Before venturing into the world of webinars, Shelley worked with MarketingProfs.com, a leading destination for marketers, where she played a key role in the company’s growth. As an Online Seminar Director, she programmed, produced, and promoted weekly webinars featuring some of the biggest names in the marketing industry. Her ability to fine-tune customer service processes and write compelling copy for promotional campaigns helped increase participation rates and elevate audience satisfaction. Shelley’s enthusiasm for producing engaging content led to numerous successful events, with 65% of the seminars she produced earning five-star ratings from attendees. She also took pride in her role as “Den Mother,” supporting the paid subscribers and contributing to the community’s success.

Shelley’s entrepreneurial journey began in the early 2000s when she founded BirdNest Services, a company that transformed how field data was gathered in the water and wastewater industry. By introducing a mobile platform that replaced traditional methods like paper and clipboards, BirdNest revolutionized data collection and made the process faster and more efficient. This innovative approach exemplified Shelley’s talent for leveraging technology to solve real-world problems. Prior to BirdNest, Shelley worked as the founder of InfoLeap, a company where she provided design, usability, and training expertise for clients such as Chevron, Compaq, and Baylor College of Medicine. Through these experiences, Shelley honed her skills in project management, technology, and client relations, further strengthening her ability to drive change in various industries.

Shelley’s career also includes time spent at Compaq, where she contributed to the company’s organizational development and training efforts. She helped implement a factory-wide Total Quality Management program, earning recognition for her leadership in training manufacturing employees. Additionally, Shelley served as an IT Trainer at Browning Ferris Industries, where she taught employees across the U.S. to use new software applications and technologies like Lotus 1-2-3 and email. These early experiences helped shape her approach to training and development, ensuring that employees and clients alike were equipped with the tools they needed to succeed in the rapidly evolving digital landscape.

Shelley’s academic background includes a BA from the University of Texas at Austin, with a focus on psychology and business. She also attended a graduate program in Human Resource Development. Her education provided a strong foundation for her career, allowing her to blend insights from psychology with business strategies. Outside of her professional life, Shelley enjoys a variety of activities, including cooking, writing, and exploring topics in quantum physics. Her diverse interests reflect her curiosity and desire to continuously learn, making her a well-rounded professional with a passion for innovation and creativity. Now, Shelley is eager to bring her skills to the food and restaurant industry, seeking opportunities to contribute to dynamic teams and continue her journey of growth and success.

POSITIONS

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