Sushree Panda

Prior to her role at Varthana, Sushree served as the General Manager of Brand Marketing and Admissions at Great Lakes Institute of Management. There, she played a critical role in driving the institution’s marketing and admissions strategies across its Chennai and Gurgaon campuses. She was responsible for creating and implementing marketing campaigns for the entire program portfolio, which generated 90% of the institutional revenue. Sushree’s ability to navigate both traditional and digital marketing channels led to remarkable results, including a 25% year-over-year increase in applications and a 75% reduction in cost-per-lead while increasing lead volumes by 193%. Her work at Great Lakes showcased her ability to adapt to changing markets and deliver impressive results even in competitive environments.

Earlier in her career, Sushree worked at Mahindra & Mahindra Ltd. in their Truck & Bus Division, where she contributed to employee and dealer engagement, corporate communications, and CSR initiatives. She was responsible for internal communication strategies that aligned with organizational goals, including newsletters, video e-zines, and quarterly communication meets. Sushree also played a key role in organizing corporate events and driving culture-building activities within the company. Her work helped foster a sense of community within the organization and improve communication between different departments, ensuring that employees were aligned with the company’s vision and values.

Throughout her career, Sushree has received numerous accolades for her outstanding contributions to the marketing field. She was awarded the “Most Influential Financial Services Marketing Professional” by the World Marketing Congress & CMO Asia in 2023. Additionally, she received recognition for her innovative customer engagement campaigns, such as the award for “Best Use of Customer Insights & Feedback” at the Quantic India CX Excellence Awards in 2023. These achievements underscore her ability to design marketing strategies that resonate with diverse audiences and drive meaningful business results. Sushree’s success is also reflected in the multiple awards she has earned for excellence in business communication, including a Bronze for “Excellence in Business Communication” from the Association of Business Communicators of India.

Sushree Panda’s career is a testament to her exceptional leadership, innovative thinking, and commitment to excellence in marketing. Her ability to drive brand growth, engage customers, and lead teams has made her a prominent figure in the marketing industry. As she continues to make significant contributions to the companies she works for, Sushree remains focused on using her expertise to influence the future of marketing in the education, financial services, and digital commerce sectors.

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