Uri Soroka

Earlier in his career, Uri held the role of Vice President of Finance and Operations at B2B Soft, where he was responsible for overseeing the finance, operations, HR, and legal departments of the company. B2B Soft, a SaaS company specializing in POS systems, served thousands of retail locations across North America, and Uri’s leadership played a crucial role in streamlining operations and improving business efficiencies. His contributions in this role, as well as at MOO Publishing Corporation and USA Vein Clinics, demonstrated his versatility and deep understanding of operations management across different business sectors, further solidifying his reputation as a capable and results-driven executive.

Uri’s educational background complements his practical experience. He earned an MBA with a concentration in Finance and IT from Marquette University, where he also completed his Bachelor of Science in Information Technology. His commitment to professional development is further reflected in his certifications, including PMP from Cheetah Learning and Certified Scrum Master (CSM), highlighting his expertise in project management and agile methodologies. These qualifications provide Uri with a strong foundation in both business operations and technology, which he applies to his leadership roles to create long-term value for his companies.

In addition to his professional pursuits, Uri is passionate about disruptive technologies, market research, and startups. He is particularly interested in the intersection of blockchain, crowdsourcing, and gamification, and actively explores how these innovations can be applied to solve real-world problems. Uri also serves on the board of the Made In New York Jazz Competition, an international online jazz competition, reflecting his diverse interests beyond the corporate world. His ability to balance his professional, personal, and philanthropic endeavors underscores his well-rounded character and leadership qualities.

Through his extensive career in operations, business development, and leadership, Uri Soroka has become a highly respected figure in the technology and startup industries. His success is built on his strategic vision, ability to execute, and commitment to creating scalable solutions that meet the needs of his clients and partners.

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