
BIOGRAPHY
Walter Briggs is a seasoned marketing and advertising professional based in Bath, Maine, with a wealth of experience spanning over four decades. He has built a career around the concept of brand nurturing, emphasizing the importance of passionate, ongoing engagement with brands to ensure they remain relevant, impactful, and emotionally connected to their audience. As the founder and owner of Briggs Advertising, Walter has worked with numerous clients to help them develop their brand identities and execute strategies that resonate deeply with their target markets.
Before launching his own company in 1987, Walter gained invaluable experience in the advertising industry. He began his career at Maine Cable Advertising, where he served as General Sales Manager from 1984 to 1987. This role allowed him to hone his skills in client relations and sales management, while also gaining insight into the growing field of cable advertising. Prior to that, Walter worked as a Marketing Administrator at HBO in 1983 and 1984, where he contributed to the company’s marketing strategies during an exciting period of growth in the entertainment industry. These early experiences shaped Walter’s understanding of the importance of brand positioning and customer engagement, setting the foundation for his future success in advertising.
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Education
Showcases qualifications, expertise, credibility, career path, and skills.