Wendy Ross

Before joining Blue Cross Blue Shield, Wendy served as the Director of Business Applications and Enterprise Data Management at Blue Cross Blue Shield of Vermont, where she led the development, enhancement, and support of critical business applications. During her tenure, Wendy successfully executed a multi-year Salesforce implementation project, modernized data exchange and storage systems, and led the transformation of business processes through agile and continuous improvement methodologies. Her efforts resulted in the delivery of reliable, stable systems while also accelerating business value through lean processes and innovative solutions. Wendy’s leadership in optimizing operational excellence and managing multi-million dollar budgets contributed greatly to the success of the organization.

Wendy’s earlier career at MyWebGrocer/Mi9 Retail further solidified her reputation as a strategic leader and technical expert. As Corporate Information Technology Manager, she oversaw network engineering, security, and technological purchasing for a major player in the retail e-commerce sector. Wendy’s guidance through corporate migrations, vendor relationships, and time-sensitive IT projects ensured the success of the company’s digital infrastructure. She also served as a key member of the company’s leadership community, focusing on fostering a culture of service and leadership. Prior to this, Wendy had served as a Software Development Manager, where she led globally dispersed teams and championed agile transformations to streamline operations and improve product development.

In addition to her work in technology and leadership, Wendy is a certified personal trainer and group fitness instructor, showcasing her passion for promoting health and well-being. She also serves as an advisor to the University of Vermont’s Women in Leadership Committee, further contributing to her commitment to mentorship and leadership development. Wendy’s career exemplifies her ability to inspire and lead teams while driving innovative change across various industries. Her work continues to have a lasting impact on organizations as she remains dedicated to fostering environments that empower people, deliver results, and embrace technological transformation.

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