WILLIAM J LINEHAN

Before Matterport, William served as the President and Chief Commercial Officer of Karisma Hotels & Resorts, overseeing a $400 million global revenue operation. In this position, he led a critical digital transformation during the pandemic, focusing on direct-to-consumer markets. Under his leadership, Karisma Hotels saw an impressive increase in consumer awareness, doubling traffic and conversion rates, while outperforming its competitive set by over 250%. This achievement further highlighted his skill in adapting marketing strategies to shifting market conditions and driving exceptional business results. His time at Karisma also underscored his ability to balance both short-term goals and long-term brand positioning, achieving a delicate balance between innovation and operational efficiency.

William’s extensive experience also includes pivotal roles at RLH Corporation, AR Homes, and IHG Hotels & Resorts, where he led significant brand repositioning efforts and launched new brands, including Staybridge Suites. At RLH Corporation, William was instrumental in the company’s remarkable growth, expanding its distribution from 50 to over 1,500 properties and driving a 30-fold increase in market share. His leadership in the development of guest loyalty programs, such as Hello Rewards, and the deployment of dynamic pricing and CRM strategies, resulted in compounding market share gains over six consecutive quarters. Similarly, at AR Homes, he spearheaded a brand transformation that doubled the franchise pipeline and significantly improved in-field sales.

William’s early career at IHG and Marriott International laid the foundation for his expertise in global brand marketing and strategic development. His work at IHG included leading global marketing and new business development efforts that resulted in market expansions and the successful repositioning of major hotel brands. Additionally, at Marriott, he helped launch new brands and developed innovative prototype programs that expanded the company’s footprint in new market categories. William’s ability to drive change within large, established organizations has been a constant throughout his career, demonstrating his capacity to manage both the creative and strategic aspects of brand marketing.

William holds an MBA specializing in Strategic Marketing from Lancaster University and a Bachelor of Science in Business Administration & Marketing from Johnson & Wales University. His career is also marked by numerous awards, including recognition as one of the Top 25 Extraordinary Minds in Marketing, as well as multiple Adrian and Golden Bell Public Relations Awards. His combination of marketing expertise, leadership skills, and a track record of delivering measurable results has made him a respected figure in the global marketing landscape.

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