BIOGRAPHY
Yoan Basset is a dynamic digital entrepreneur, product manager, and data analyst with a strong background in operations, analytics, marketing, and e-commerce. Over the past six years, Yoan has honed his expertise in various sectors, working with fast-growing companies and startups. His experience spans product development, marketing strategy, and business analytics, with a clear focus on delivering data-driven solutions to enhance consumer acquisition and growth. As a passionate advocate for innovative business models, Yoan thrives in fast-moving environments, always seeking new ways to optimize and grow businesses through strategic insights.
In his current role as the Lead for Global Audience Insights at Philip Morris, Yoan uses his deep understanding of consumer behavior to drive the company’s digital transformation. By analyzing web and CRM data, he helps optimize marketing efforts and customer engagement strategies. He works closely with cross-functional teams to deliver data-backed insights that inform product strategy and improve customer acquisition cost (CAC). This position allows Yoan to combine his product management skills with his analytical expertise, continuously evolving the company’s approach to consumer engagement.
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Read MoreEducation
Showcases qualifications, expertise, credibility, career path, and skills.
Education
Showcases qualifications, expertise, credibility, career path, and skills.