Biography
Karen Edem is a results-driven digital marketing strategist with 5 years of experience in driving revenue growth and optimizing digital campaigns across Meta, Google Ads, and YouTube. Passionate about crafting campaigns that blend creativity and data to deliver high-performance results, Karen has a proven track record of optimizing funnels from awareness to conversion, leveraging A/B testing and aligning creative with data to drive a positive ROAS. Adept at working with cross-functional teams from design to content, Karen thrives on testing new ideas, constantly refining strategies, and staying ahead of trends to deliver measurable growth.
